# How to market / advertise new Plugins as a beginner

**URL:** <https://forum.juce.com/t/how-to-market-advertise-new-plugins-as-a-beginner/55171>\
**Category:** Audio Plugins\
**Created:** [February 28, 2023, 9:43pm UTC](https://forum.juce.com/t/how-to-market-advertise-new-plugins-as-a-beginner/55171 "2023-02-28T21:43:11Z")\
**Posts on this page:** 1\
**Showing post:** 11

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**Author:** ![ImJimmi](https://sea2.discourse-cdn.com/flex026/user_avatar/forum.juce.com/imjimmi/32/10843_2.png) [@ImJimmi](https://forum.juce.com/u/ImJimmi)\
**Post date:** [March 2, 2023, 11:40am UTC](https://forum.juce.com/t/how-to-market-advertise-new-plugins-as-a-beginner/55171/11 "2023-03-02T11:40:31Z")

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My advice would be to focus most your efforts on finding influencers to do a review of your plugin. Spend as much time as you can making a huge list of YouTube channels, Facebook pages, Instagram accounts, etc. with all their contact details and then go through and send them all a (personalised) message asking for a review - be sure to give them a free copy!

When I started selling plugins, I made around £2000 in my first 18 months, mostly with traffic from KVR and other forums. Eventually, I had a YouTuber with around 100k subscribers make a (not very flattering) review of my latest plugin, and I made £2500 in 2 days.

A lot of influencers will only do paid reviews, typically around £1000 for a 10-15 minute video. So if you can find one to do it for free, you could then re-invest those earnings into future reviews. Getting that first one to start the ball rolling is the tricky part though…

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