Last year I released an MVP of what I consider to be a fairly niche iOS app. I gave basic functionality away for free and added a “pro” upgrade as an In-App Purchase for advanced editing functions. I’ve had almost 1000 downloads, but very few upgrades. I’m planning to limit the free functionality further, but I’m also considering switching to subscriptions (both for iOS and Android).
So rather than a one-time “pro” upgrade for £3.99, something like 99p per month or £7.99 per year (possibly with a free trial). I know some people hate subscriptions, and I get the feeling musicians especially. So I’ve also considered publishing a full “pro” version alongside the subscription-based version.
I’m interested to know peoples thoughts or experiences here.