Those look like XML entities, if you are reading these from a file you have to ensure the entities are decoded back to plain characters.
As a literal you can write it as u8"\u4e2d\u6587" (note the u8 prepended to it, this is an UTF-8 string literal).
Or, if you can ensure all your files are saved as UTF-8 and you will get all compilers used for your project to interpret your file as UTF-8, you can also write u8"中文".
The old school way of spelling out the encoded bytes directly as a plain string literal will also work — "\xe4\xb8\xad\xe6\x96\x87".