I’m not sure if this is the right kind of place to ask, but other than these forums and the KVR developer forums I’m not sure where to find a better audience. So, excuse me if this is actually the wrong place.
After about a year or two of kicking around the idea to try my hand at VST development, I finally dove in a couple months ago with the plan to build and sell a simple effect plugin. So far, learning DSP, learning the necessary maths, and learning JUCE has all been a blast and this little side project is a lot of fun.
My questions come in on the topic of selling a VST as an indie developer. I’d imagine many of you are in a similar boat here and maybe have some insight to share: selling digital audio software seems like a non-friendly market for small-fish competitors, and a market where maybe there’s not a ton of capital floating around anyway. Is it worth trying to sell a product like this? Will the work of selling it just earn me pennies? I’d be happy to release it as free software, but happier if I could find a way to sustain continued work like this. The comparison I draw is to indie game developers, many of whom aren’t making anything despite working really hard to sell their games.
For example, I see Sean Costello’s ValhallaDSP (https://valhalladsp.com/) as a great example of a successful indie VST operation. As far as I know, it’s just one guy making and selling VSTs. I have no doubt that he’s building plugins far far better than what I’m working on, but just to put my expectations in perspective I wonder what kind of income a project like that realistically makes in this market. I’m sure there are plenty of other similar examples, and I’d love to hear about them here if you have any.
Hopefully that’s not too much of a question, I’d love to hear any sort of insight you all have here. Thank you!