[Products Promotion] Is it worth investing on paid reviews?

Hello, everyone,

I have recently started developing VST plugins with two friends (we founded a small company named Aqusmatiq).
For our first VST plugin, I wrote to 60/70 youtubers who do plugin reviews to ask if they were interested in our work; very few replied, and almost all of them asked if I wanted to commission a sponsored video. The price for these videos ranges from $300 to $1000! :open_mouth:

I’d like to ask those with more experience than me: is it worth paying for these sponsored videos? Is there an actual return on investment, in your opinion? Does anyone have any experience to report?

Thank you all!
Maurizio

You might be interested by this : How to market / advertise new Plugins as a beginner - #11 by ImJimmi

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